Gweilo Corporation was incorporated in 2001 primarily as the owner of the first Gweilos Bar located in Palanca St, Legaspi Village, Makati CBD. The place was home to several working professionals around the business district.
In 2004, Gweilo Corporation opened Gweilos in Eastwood City, Libis in 2004. Another branch was opened in SM Mall of Asia in 2007.
Also in 2007, Gweilo Corporation acquired the Mario’s Kitchen franchise. Mario’s Kitchen is an offshoot of the popular Mario’s restaurant chain famed for its traditional Spanish cuisine. Included in the acquisition are the popular age old recipes like Callos Madrilena, Lengua con Setas, Caesar Salad, Oysters Rockefeller, and Paella Valenciana, among other best sellers.-
After its acquisition, Mario’s Kitchen underwent some restructuring in the form of streamlining of operational guidelines including rebranding efforts that resulted to the renovation of all its branches.
In 2010, Gweilo Corporation relaunched the new Mario’s Kitchen. With the help of culinary experts, the brand developed, enhanced, and introduced new Filipino favorites that would make its menu a fusion between the two related cuisines.like Spanish and Filipino cuisines.
The Mario’s Kitchen brand started picking up by 2011, and together with the Gweilos franchise, earned Gweilo Corporation a healthy bottomline by the end of the year. The developments in the franchising prompted the company to apply for an increase of capitalization of P 100M from the Securities and Exchange Commission (SEC), which was later approved last April 4, 2014.
Gweilo Corporation continued to attract investors to Mario’s Kitchen in 2012. Franchising was increasingly becoming a preferred avenue for entrepreneurs in the Philippines. The process is convenient, and the transfer of knowledge, technology, and brand was a promising option for those who wished to invest and manage a restaurant of their own. By this time, the Company had a total of 5 branches under it. With the foresight on increasing activities for franchising, Gweilo Corporation sought to change its main purpose from just operating bars and restaurants to include franchising as approved by the SEC in November 2012.
Following the success of its Makati branch, Gweilo Corporation opened another Mario’s Kitchen branch in Ortigas, Pasig City earlier last 2013. The location catered to the working professionals in the Ortigas Business District, as well as residents around the area. Gweilo Corporation also joined Asia’s Biggest Franchising Show held during July2013at the SMX Convention Center, and showcased Mario’s Kitchen as its prime brand.
2014 was a great year of growth for Gweilo Corporation. It increased its total number of branches of its different brands from 6 to 11. Aside from the branches in Makati and Pasig, Mario’s Kitchen extended its presence in Mall of Asia and the Company welcomed a franchise in Katipunan Avenue Extension, Quezon City. The flagship brand of the Company now has 4 Mario’s Kitchen branches around Metro Manila. A summary of all brands and branches are provided in the table below.